There is a very interesting TED talk by Kevin Slavin called “How algorithms shape our world,” which is relevant to our discussion of the New Aesthetic and how the digital-physical divide is becoming indistinguishable.
Slavin highlights a crucial point in saying that “we have lost the sense of what is happening in this world we have made” because “we’ve rendered something illegible” by “writing things [ie. algorithms] we can no longer read”.
Using the example of what is called “Pragmatic Chaos,” the Netflix‘s algorithm, Slavin claims that this algorithm is “trying to get a grasp on you, on the firmware inside the human skull” by trying to recommend the next movie you might want to watch. The absolute power and significance of Pragmatic Chaos is evident from its responsibility for 60% of the movies rented on Netflix.
Slavin argues that “these [algorithms] are the physics of culture” and “we are terraforming the earth with this algorithmic efficiency”.
It is no longer “a weird uneasy collaboration between nature and man,” Slavin says, because there is a “third co-evolutionary force” – algorithms.
“We have to understand them as nature,” Slavin suggest, “and in a way they are.”
The adoption of this machine dialect into societal culture is essentially what constitutes the New Aesthetic.
Slavin, Kevin. “How algorithms shape our world“. TED. July 2011.