In “The Machine Gaze,” Will Wiles indirectly addresses Damien Walter’s (and other critics) concerns about the issue of newness or novelty and obsolescence surrounding the New Aesthetic.
“In a sense,” Wiles claims, “what the New Aesthetic truly represents is the eruption of a new kind of banality.”
Wiles argues that the New Aesthetic “was never new – it went from being unknown to being ubiquitous and throughly banal with barely a blink.”
Therefore, for Wiles, the “New Aesthetic is not about seeing something new – it is about the new things we are not seeing. It is an effort to truly observe and note emergent digital visual phenomena before they become invisible.”
Wiles provides a comprehensive discussion of the New Aesthetic for anyone interesting in taking the time to read his somewhat lengthy article.
Wiles, Will. “The Machine Gaze.”