Keeping Up Appearance … with the Digital Age!

When researching I have noticed that most of the literature on the New Aesthetic, which discusses the blurring of the reality-virtuality boundary, only focuses on the humanisation of technology – robots designed to be similar to humans by learning to drive cars, to recognise faces, to communicate, etc.

There is a flip-side to this, however, which is the technologization of the human – humanity’s desire to be like technology. One of the best examples I can think of for explaining this point is the use (or, overuse rather) of Auto-tune and digital manipulation in pop music production. In the music industry, pitch correction (heavily used by Cher and popularised in her song, ‘Believe’ (1998)) and speech synthesis (Stephen Hawking uses speech synthesis to communicate) could be viewed as examples of not only how humans attempt to be like technology, but how humans (especially with auto-tune) attempt to keep up with the sonic, crisp perfection of the digital.

Furthermore, it could be argued that the increase in cosmetic surgery, the use of botox and other cosmetic enhancements is concurrent with the availability of High-Definition TVs, Retina Display, etc, which is another example of how humans are attempting to keep up with the digital. Although some celebrities are being digitally enhanced for magazine covers to meet the high-definition standards of the digital aesthetic, they are also transforming their bodies physically to be like their digitally flawless images or alter-selves.

I think the New Aesthetic should not only show a uni-directional flow, but instead how the digital revolution is having a bi-directional impact on humanity and technology. Humanity has raised the bar on technology by attempting to make technology, human. Consequently, technology has raised the bar on us because rapid technological advancements have forced us to keep up with technology.

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